This article originally appeared in the Spring 2017 Edition of Homes & Estates Magazine.

With an eye toward the future, one of real estate’s most iconic brands boldly remakes its luxury marketing program and unveils a brand-new identity.

By Alyson Pitarre

Versace. Aston Martin. Tiffany. The common thread between all of these brands? Staying power. They have all dared to adapt, to refine the picture of who they are and to lead by continually raising the bar for future generations.

Leadership in luxury real estate does not come easy. Globalization and new technologies have continued to challenge the status quo at the highest price points, while competition has grown even fiercer as the luxury residential sector led the recovery from the Great Recession. In the battle for market share, where new players are entering the picture and existing competitors are continually jockeying for position, the leader always has the most to lose…

 

CLICK HERE FOR THE FULL STORY AS SEEN IN THE SPRING 2017 ISSUE OF HOMES & ESTATES.