A new line of pop art furniture will brighten your office space.

A result of the extravagant, colorful and recognizable signature of designer Karim Rashid, Hook is the newest collection of modular furnishings by Newform Ufficio designed to instill positivity in the workplace.

“The office space should be comfortable and give inspiration like home, only with less distraction,” says Rashid. “An office should give a sense of freedom, personalization and sharing at the same time.” To reflect these ideals, Rashid’s collection incorporates touches of color, pop art work and simple divisions that create a private environment in line with the parameters of the common work space, making small workrooms obsolete.

The desks are the nerve center of the collection around which all the elements are developed. Each desk can be customized in terms of finishes and colors, and can also include a second, entire or shelf-sized top to store files, small books and/or hide cables.

Under the worktop it is possible to insert a second, entire or shelf-sized top, to place diaries, documents or files, but the space also useful for managing and hiding cables. There are also drawers, special modules to insert hard drives, shelf systems and small load bearing shelves to replace thin metal legs. To free the tables from any unnecessary clutter, Rashid and Newform Ufficio have created LED lamps that spread a pleasant ambient light of the entire length of the desk.

To create workstations made up of several desks, a series of translucent screens and side panels allow both privacy and collaboration, as well as open up the space between workspaces. “I believe that the fluid, clean and bright spaces promote an active working life and that an office of this kind will lead to a better and more gritty work in return. My collection for Newform Ufficio embodies this spirit,” Rashid adds.

All photos courtesy Newform Ufficio.

“Design has been the cultural shaper of our world from the start,” he notes. “We have designed systems, cities and commodities…. Now design is not about solving problems, but about a rigorous beautification of our built environments. Design is about the betterment of our lives poetically, aesthetically, experientially, sensorially, and emotionally.”