Many designer brands and luxury watch companies are straying away from the large cases and plain straps to add femininity and fun to luxury women’s watches!

By Brielle Bryan

Photo courtesy of Longines

We’re seeing lots of diversity in each watches’ strap, from fabric and leather to metallic materials, that can be multi-colored or two-toned. Companies are changing up the size and appearance of watch bands, making them skinnier or into a multi-wrap strap.

Multiple brands are downsizing to smaller cases for women’s watches, as well as testing out different shapes to see what women desire in the luxury market. From squares to rectangles, these watch companies are shaking up the industry and diversifying their product lines.

Whether you decide to opt for a more fun strap or play with the case size and shape of your watch, definitely be BOLD about what color you go for! While some watch bracelets remain a classic gold or silver, we’re also seeing lots of colored-bands.

Here are a few watches that showcase the current trends in the luxury women’s watches market:

Photo courtesy of Longines

Longines DolceVita $4,300

You can be as fabulous as Kate Winslet in this marvelous stainless steel watch with an 18-karat pink gold crown and 46 Wesselton VVS diamonds outlining two sides of its rectangular face. This watch is not only the epitome of elegance and prestige, but is also very reliant with its scratch-resistant sapphire crystal glass shielding its face.

Photo courtesy of Neiman Marcus

Hermes Cape Cod GM $3,125

While the face of this watch may seem simple, with its white dial and Arabic numeral time markers, its square stainless steel case and azalea pink calf leather wrap strap add pizzazz and spontaneity to its overall aesthetic.

Photo courtesy of Tudor

Clair de Rose $2,100

This stunning piece of art has a steel case with a polished finish that offers a smaller size of 26mm. It also has a self-winding mechanical movement and is waterproof up to 330 feet. The navy blue fabric strap that attaches the bright silver case to its owner’s wrist is bound to leave an impression on anyone who lays eyes on it.

Photo courtesy of Shinola

The Cass with diamonds 28mm $1,900

Cutting corners with this spectacular watch may be tricky with its squared stainless steel case with PVD gold plating that is lined with brilliant-cut diamonds. The 14mm strap of this petite watch is hand-sewn in the U.S. from genuine alligator.

Photo courtesy of Longines

Longines Mini $1,245.40

According to this Swiss watchmaker, “small is beautiful.” The miniature case on this stunning watch is adorned with diamonds and set on bright purple straps. It’s the perfect accessory for any summer occasion.