Houlihan Lawrence, the leading real estate brokerage north of New York City known for its dominance in Westchester and Greenwich, now has an exclusive helicopter partner, BLADE, the sleek private aviation startup hailed by some as “the Uber of Helicopters.”

The partnership, which begins this month, will bring prominent exposure for properties listed with the firm, appearing to BLADE fliers throughout their various platforms. Houlihan Lawrence clients can also receive a special discount on BLADE services, which include helicopter, jet and seaplane service from New York City to destinations including the Hamptons, Nantucket, Miami and the Bahamas.

While the three-year-old aviation firm and a 130-year-old brokerage started by the founder of Sarah Lawrence College might have seemed an unlikely pairing, that was hardly the case.

“Working with BLADE was a natural alignment,” said Anne Marie Gianutsos, CMO of Houlihan Lawrence. “Both brands embrace common core values: Innovation, discretion, and a commitment to providing our clients the finest white-glove service possible.”

Houlihan Lawrence property videos will play from the firm’s Instagram feed in BLADE lounges, where the firm’s quarterly print magazines will be available for in-flight reading. The firm has also produced a bespoke digital lifestyle publication to display on iPads at lounge bars and on BLADE One jets.

Founded in 2015 by Warner Music veteran Rob Wiesenthal, BLADE has seen a rapid ascent into the pantheon of luxury brands. The fashion-forward, digital-first brand company lets clients book services on demand using their proprietary mobile app. Options include booking by-the-seat, crowdsourcing an already-scheduled flight or chartering your own private flight. Membership is not required.

“Together, we are pushing boundaries of grandeur,” explained Greg Ramey, director of marketing at Blade. “Through cutting-edge technology and access to a discerning clientele, we are delivering the utmost in service, experience and entertainment.”

Photo credit to BLADE.