Pernod Ricard will offer an elite experience as the official spirits provider for JetSmarter.
“One of our goals for 2018 is to continue to enhance our membership experience by aligning with new strategic partners, such as Pernod Ricard,” said Sergey Petrossov, JetSmarter’s founder and CEO. “We pride ourselves on providing our members with the utmost premium experiences, and Pernod Ricard’s portfolio of products caters to the exquisite tastes of JetSmarter members.”
“Cultivating unique consumer experiences has always been a top priority for Pernod Ricard,” said Jonas Tåhlin, the chief marketing officer of Pernod Ricard. “We know that travel is more than just about getting passengers from point A to point B — every touchpoint can be elevated and we’re excited for this synergistic opportunity to do just that for the JetSmarter audience.”
Pernod Ricard’s Prestige spirits, wines and champagne brands will be featured on JetSmarter in-flight menus, in member lounges at its private jet airports and throughout various custom experiences. The JetSmarter member journey will begin with a champagne greeting in their lounges and continue with fully curated, in-flight educational tastings that will take place in-flight.
As a Pernod Ricard partner, JetSmarter members will have direct access to custom gifting capabilities of Pernod Ricard brands through ReserveBar.com/JetSmarter. Pernod Ricard will design private tours that won’t be available to the public at their renowned wineries and distilleries. These exclusive experiences will be tailored specifically for JetSmarter members to gain a deep knowledge of the brand’s library of high-end wine and spirits by exploring the origin and unique distillation process, firsthand.
Top and middle photos courtesy of JetSmarter. Bottom photo courtesy of Robert Carlo New York for Pernod Ricard.