Handcrafted in America since 1945, True Residential’s commitment to American-made products goes all the way back to its beginnings as a commercial refrigeration company in St. Louis.
In today’s world, where design is specialized and unique for every home, particularly in the kitchen, the brand remains vital to the industry.
A team of designers at True Residential spoke with Unique Homes about the brand’s influence on kitchen design, both in the home and commercial spaces.
How has the appliance industry changed since True Residential began, from the early 1950s to now?
When True started in 1945, they were only selling commercial refrigeration. Throughout the ’80s and ’90s, commercial-style equipment in the home became popularized. That trend has continued to grow. Today, people have more apps and technology at their fingertips than ever before to help them cook like the pros, therefore, they’re seeking for more commercial-style equipment
True Residential has stayed true to its commercial roots providing a unique, commercially styled product that also performs like one. We are always demanding more from our appliances. True has always been at the forefront of increasing efficiency without sacrificing performance or quality. We’re proud to be an original Energy Star partner.
Kitchen design by Vanessa Deleon.
what is the brand's top priority with regard to design?
Providing a premium commercial-style refrigerator, both inside and out. We try to be on the forefront of trends like custom colors and various product configurations to provide truly unique options for designers, builders, specifiers, and clients.
This year we unveiled four additions to the Build Your True collection — a system that allows consumers and/or designers to choose from a variety of our products and customize them in one of our custom color and hardware finishes. To cater to the color-happy trend, we added an eye-catching cobalt blue joined by matte white and matte black finishes to round out our roster of stunning custom finishes.
what do professionals and chefs look for in appliances?
Chefs look for function above all else. We have had numerous professional chefs choose our appliances, Wylie Dufresne among them. The 42-inch fridge alone offers 24.44 cubic feet of stylish, stainless refrigeration. This detail offers chefs ample space for food storage in a hygienic environment designed to keep items fresh.
True’s cascade airflow — a system exclusive to the brand — provides consistent temperatures throughout the unit. We also outfit each refrigeration unit with incredibly sturdy drawers, offering chefs the commercial strength they rely on at work — in their own personal kitchens.
In terms of organization and style, our refrigeration units come with streamlined handles, TruLumina lighting, steel-encapsulated glass shelves, and 36 color combinations for designers and homeowners to choose from.
And while all the appliances we offer are energy efficient and designed with function and form in mind, we have the highest-performing, most energy-efficient Clear Ice Machine available on the market today.