The Pantone Color Institute has named 2019’s Color of the Year — Living Coral, an animating coral hue with a golden undertone that energizes and enlivens with a softer edge.

Vibrant, yet mellow PANTONE Living Coral embraces warmth while providing comfort and buoyancy.

The Color of the Year selection process requires thoughtful consideration.

To arrive at the selection each year, Pantone’s color experts at the Pantone Color Institute comb the world in search of new color influences.

Each year, Pantone is influenced by diverse industries — including the entertainment industry and films in production, traveling art collections and new artists, fashion, all areas of design, popular travel destinations, as well as new lifestyles, playstyles, and socio-economic conditions. 

Influences may also stem from new technologies, materials, textures, and effects that impact color, relevant social media platforms and even upcoming sporting events that capture worldwide attention.

In turn, the Color of the Year has influenced product development and purchasing decisions across industries for 20 years — from fashion, home furnishings, and industrial design, to product, packaging, and graphic design.

This year, PANTONE Living Coral will embody a sociable and spirited energy, encouraging light-hearted activity and symbolizing our need for optimism and joyful pursuits.