The 43-story community, located in the heart of San Francisco’s SoMa district, has unveiled the property’s $25 million re-imagination.

Related Companies, a U.S. real estate firm, will rejuvenate the lobby, common spaces and residences, as well as bring a new amenity collection to the community.

“The significant property-wide re-imagination further elevates The Paramount‘s status as one of the most coveted San Francisco high-rises and was designed to enhance our creative, professional, and entrepreneurial residents’ lifestyles,” said Bill Witte, chairman of Related California. “We are very excited to offer a new way of elevated living for our residents here at The Paramount and at our future residential developments in San Francisco…”

Designed by Marmol Radziner, a West Coast-based design-build firm, The Paramount’s new look is elegant and contemporary. Using natural elements, such as polished marble and wood textures, the design creates a warm space for residents and guests. To reflect San Francisco’s artist culture, The Paramount also features artwork from renowned artists, such as Eva Schlegel and Val Britton.

Styled by local interior designer Sayre Ziskin, The Paramount’s model unit features an array of neutral colors, complimented by bold patterns and textures throughout the space. The furniture and fixtures reflect a contemporary aesthetic while still retaining warmth and coziness.

In addition to the new design elements, the property has unveiled new resident amenities, including a fitness center, heated outdoor swimming pool, landscaped rooftop terrace and an expansive rooftop dog run.

“Inspired by the buzz and energy of San Francisco, The Paramount was designed to reflect and cater to the lifestyle and personality of our San Francisco residents, making it the perfect place to call home and connect with family, friends, and colleagues,” said David Greenberg, vice president of Related Management Company. “The Paramount provides residents with the utmost luxury and unparalleled, five-star service, and we look forward to reintroducing the property to the San Francisco market.”

The Paramount’s 387 apartments range from studios to two-bedroom residences. Studios start at $3,195, one bedrooms begin at $3,895 and two bedrooms start at $5,895 a month. For more information, visit


Photos courtesy of The Paramount