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Better Than Streaming

by Marlene Ridgway
October 18, 2020
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In 1932, when the impressive Grand Rex Theatre opened its doors in Paris, 80 doormen donned in white gloves and tails greeted guests for a night of glamour and luxury. A night at the theater was an occasion for fine attire, lively socialization, and entertainment. Today, although streaming services have taken technology to the next level and brought the big screen right into our living rooms, the experience is far from the same.

The Open Air Cinema Kamari in Santorini, Greece is a stunning outdoor theater that is surrounded by eucalyptus trees and offers a variety of locally produced wines and ice creams to enjoy alongside movie showings. The owner, Ina Koutroubilis, says, “Our guests tell us that the cinema is like an enchanting secret garden that harks back to the Golden Age of cinema. They come for the whole experience.”

The Oriental Theatre in Milwaukee, Wisconsin, was constructed with details from Indian, Moorish, Islamic, and Byzantine architectural styles and is known today as Milwaukee’s Historic Movie Palace. Karina Henderson, marketing director of Milwaukee Film, notes, “You can watch a lot of movies on your screen at home, but the experience of going into a magnificent building, sitting in a dark theater, putting away your glowing screens for a couple of hours, and letting yourself be immersed in someone else’s story — that’s an amazing thing in this day and age.”

In a world of commercial-free marathon-watching, a night out at the theater is even more of a luxury than in the past. These otherworldly theaters around the world take entertainment to a higher level.

Open Air Cinema Kamari

Santorini, Greece

Open Air Cinema photo by cinekamari.

The Oriental Theatre

Milwaukee, Wisconsin

Photo by Jake Hill / milwaukee film.

Foreign Cinema

San Francisco, California

Photo by Charlie Villyard Photography.

Elevated with Flavor

Foreign Cinema in the Mission District of San Francisco, has been a San Francisco Chronicle “Top 100 Restaurant” for 18 consecutive years and is first and foremost a restaurant. Yet the added 35-millimeter films displayed nightly on their outdoor courtyard screen transforms the establishment into an intriguing combination. This pairing of food and film is not a new one, but one that continues to appeal to guests. Gayle Pirie, co-owner/co-chef of Foreign Cinema, explains that at Foreign Cinema, they united culinary and cinematic experiences in an honest way that proved successful.

“At the restaurant, visual media collides in such a way that the aesthetics of the screen flicker easily alongside the vibrancy of the plates,” says Pirie. “This pairing makes sense since the Mission neighborhood, where the restaurant is located, has a rich theatrical past. In the 1950s, it was the city’s hub for movie theaters. In many ways, we’re honoring this legacy while spotlighting the ideals and flavors that have come to define California cuisine.”

Foreign Cinema’s refined menu elevates the experience to an even higher standard. Keeping with seasonal and local ingredients common in California cooking, the restaurant also draws on inspiration from the Middle East and Africa. “Our sesame fried chicken with madras curry and spiced honey is a signature dish we nearly never take off the menu,” says Pirie.

Another example of food and film can be found at the Edible Cinema in London, England, where each guest is supplied with a variety of mystery boxes containing a small tasting menu tailored to specific moments in each film. The element of taste enhances the experience and entertainment without competing for attention.

Inspired Settings

The Paris Theatre was the last single-screen movie theater in Manhattan. With its history and overall classic atmosphere, many were highly disappointed when the doors closed in August 2019. According to The New York Times, the theater was a favorite among locals and tourists and was known for playing foreign films in their original languages.

Although the venue closed, a surprising new owner has reopened its doors — Netflix. The streaming company will use the theater for Netflix-original movie debuts, special events, and other screenings. The venue is over 70 years old and instantly brings to mind the Golden Age of cinema as it sits across from The Plaza in bustling Manhattan.

The Grand Rex Theatre

Paris, France

Top photo from Picasa.

Bottom photo courtesy The Grand Rex.

The setting of these theaters begins the journey for guests and sets the tone for the afternoon’s entertainment. For the Foreign Cinema, “The long corridor leads to an unexpected oasis, much like the rabbit hole in Alice in Wonderland, with a climactic courtyard scene illuminated by the flicker of our 35-millimeter projected films and juxtaposed with the roaring hearth centered in the main dining room, all encompassing the warmth of our community of diners,” according to Pirie.

When entering the Open Air Cinema Kamari, “You will find yourself in a lush green garden, surrounded by eucalyptus trees and fragrant night-blooming flowers. We usually play ’50s Jazz music and together with the decoration and lighting design, guests are already enchanted,” says Koutroubilis.

Glitz and Glamour

It was not uncommon for guests to arrive at theaters in sequined ball gowns and tuxedos at the start of cinema and for many years to follow. Although there are more casual options for viewing movies today — such as the living room sofa — the idea of luxury is still a defining component for theaters around the world. According to Henderson, “The grandeur of our building makes any movie into an event,” she says about The Oriental Theatre. “It’s uplifting to be surrounded by the beauty of a gem like the Oriental Theatre, and then sit down and watch an amazing film.”

Similarly, the decadence at The Grand Rex has stood the test of time and continued to draw guests in, only to convince them to return time and time again. Along with the balcony seating and fine finishes, the star-covered ceiling gives the illusion that guests are outside, adding to the glamour of the venue.

There was a sense of community and conversation that stemmed from early theaters when guests would dine, enjoy a film, and then go dancing afterward, making it a whole night of glamourous entertainment and socialization. The theater was a way to experience and learn about far away people and places, which not everyone had the opportunity to enjoy and is still a part of the appeal today. “In 2019, we brought 349 titles from 45 countries over 15 days to our film-loving Festival-goers. It’s truly a community event, and the Oriental Theatre is always busy during the Milwaukee Film Festival,” says Henderson. “Watching a film in a theater is still a special experience that you can’t replicate at home on your TV or tablet.”

Tags: architecturecaliforniacinemaDesignFrancemoviemoviesNetflixParisSan Franciscostreamingtechtechnologytheatertheatre
Marlene Ridgway

Marlene Ridgway

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