According to Vanleles Diamonds’ website, its “unparalleled belief in responsible mining” and commitment to the ethical sourcing of gemstones and precious metals has brought a new direction to the world of fine jewelry, one that is based in purposeful luxury and beauty.
“For my collections, and depending on which gems I need, I will mainly source them in Africa; Zambian for emeralds, Mozambique for rubies, tourmalines of all colors, Namibia for diamonds and Madagascar for pink and other multi-color sapphires,” Leles explained. “Most recently, Nigeria for blue sapphires. When I can, I travel to these locations personally to buy my gems, other times we work with suppliers that adhere to human rights policies and have strong corporate social responsibility.”
Vanleles Diamonds’ strong commitment to responsible mining and the African community is evident in its philanthropies, mainly the Malaika Foundation, a charity that seeks to empower Congolese girls and their communities through education and health programs.
“The funds we give go straight into these communities that so desperately need them, and in a very fast manner,” Leles says. “For Malaika, for instance, they only have one employee outside Congo, and no real estate rent, so the money is really going into the community and not to pay high salaries and rents in the West. We sponsor girls, and I can see tangible results directly. We chose charities that are small and the employees are on the ground.”
For an especially unique piece, Vanleles Diamonds offers bespoke consultations for custom made, handcrafted jewels. “The design process always starts with the client’s wishes.” Leles says. “During our meeting, I am able to capture their true desire, understand their lifestyle and then we embark on a unique journey to create something exceptional that will last generations to come.”
Finding friendship in diamonds allows Leles to focus on the most important things in her life — her family and business. “[I have] freedom of creations, where to source, how to send my message and freedom for being a mother of young children, I can work when I put them to bed and not miss many matches and activities,” Leles says. “But I certainly work longer and harder!”