Residents of AKA Beverly Hills can enjoy the outdoor residents-only lounge, a spacious landscaped terrace with spectacular views of the Hollywood Hills.
Photo ©2014 Eric Staudenmaier.
In these times of social distancing and working from home, any amount of travel feels like an enormous reprieve from the new normal. Those needing or looking for high-end lodging away from home, for work or otherwise, might feel anxious striking out into a new city or living in a safe, clean environment. One brand is offering luxury, semi-permanent rental spaces in cities around the country that feel safe and more than comfortable.
The AKA brand originally formed in 2005 with the idea of recognizing an “unmet need in major cities for luxury extended-stay apartments with hotel services,” according to Elana Friedman, chief marketing officer of AKA. Founder Larry Korman and his family conceptualized furnished apartments that would satisfy residents’ need for flexible living arrangements without sacrificing luxury. Since then, according to Friedman, these innovative ideas have grown to incorporate the best in cuisine, design, wellness and technology in metropolitan locations all over, including London, New York, Los Angeles, Philadelphia, and Washington, D.C.
AKA specializes in weekly and monthly stays, therefore creating a “home away from home experience for our residents, no matter where they are traveling from,” Friedman says. She adds that to meet the demand of those who are looking for a self-sufficient living experience, AKA offers luxurious furnished apartments with modern kitchens, spacious floor plans and services as requested, all furnished in a contemporary style by renowned designers.
Each AKA location offers a diverse range of services designed to provide residents with comfort, choice and luxury for any length of stay. All locations provide on-site services such as a 24-hour front desk, dedicated doorman, meticulous housekeeping, valet and laundering, in-suite dining, secure transportation, and more. Private amenity spaces are included as well, from thoughtfully designed fitness centers and lounges, to cafes and cinemas.
With the developing public health crisis, priorities over privacy and cleanliness have grown, as well as a need for safe workspaces. AKA has not only recognized these concerns, but has adapted to remain open and flexible to residents.
“We concepted flexible office suites that will allow a person to book a suite to work, rent as a socially distanced office, or have the bed removed to create a workspace for two employees,” Friedman says. These suites also feature a full kitchen, private bathroom, copier/printer/scanner, complimentary WiFi, and can be booked on a weekly or monthly basis.
Flexible office space at AKA Central Park in New York.
Photo courtesy AKA Hotel Residences.
AKA Beverly Hills offers a contemporary residential oasis boasting suites with custom furnishings, private balconies and more.
Photo ©2018 Eric Staudenmaier
Private workspace at AKA University City.
Photo © Halkin Mason Photography
When it comes to traveling in today’s world, finding a balance between privacy and engaging activities can be difficult and have the potential to change the hospitality industry at its core. However, brands like AKA that are already seeing changes in what was “normal” prior to the pandemic, are finding ways to stay ahead. “People are now and will continue to be more hyper-focused on the cleanliness and safety of their surroundings, and these facets are taking the lead when planning a trip or experience,” Friedman notes. “Given that, we anticipate travelers will look for more extended-stay or serviced residence options coming out of the downturn as a way to have greater control over their accommodations.”
With AKA’s Live It! Program, AKA residents are encouraged to uncover new experiences like a local, while keeping safe in socially distanced settings. “From custom fitness sessions, improv classes, trapeze lessons, cooking classes and more, AKA connects travelers with the fabric of a city,” Friedman says. She adds that another new opportunity exclusive to AKA is an East Coast road trip package that offers travelers a chance to experience New York, Philadelphia and Washington, D.C., all in one trip. With two to three hours of driving between each destination, the getaway gives residents the opportunity to embark on a journey of sightseeing, outdoor activities, photo opportunities, local eateries, history and iconic stops along the way to the next city, all in a custom, outdoor, social-distanced activity itinerary.
For more information on the AKA East Coast Road Trip, visit the link here.
For more information on AKA’s Flexible Office Spaces, visit their website here.