Pernod Ricard will offer an elite experience as the official spirits provider for JetSmarter.

Known as the worldwide leader in luxury private air travel, JetSmarter provides its members with a one-of-a-kind experiences both in the sky and on the ground. As the brand’s official spirits partner, Pernod Ricard will create monthly in-flight activations and events for members, influencers and other VIPs surrounding hot, cultural current events.

“One of our goals for 2018 is to continue to enhance our membership experience by aligning with new strategic partners, such as Pernod Ricard,” said Sergey Petrossov, JetSmarter’s founder and CEO. “We pride ourselves on providing our members with the utmost premium experiences, and Pernod Ricard’s portfolio of products caters to the exquisite tastes of JetSmarter members.”

Pernod Ricard, the leading luxury global wine and spirits company, and JetSmarter, the world’s largest private aviation community, have announced that Pernod Ricard will become JetSmarter’s official spirits partner. The partnership will provide JetSmarter members with unique experiences in collaboration with Pernod Ricard, elevating each moment of their luxury travel itinerary.

“Cultivating unique consumer experiences has always been a top priority for Pernod Ricard,” said Jonas Tåhlin, the chief marketing officer of Pernod Ricard.  “We know that travel is more than just about getting passengers from point A to point B — every touchpoint can be elevated and we’re excited for this synergistic opportunity to do just that for the JetSmarter audience.”

Pernod Ricard’s Prestige spirits, wines and champagne brands will be featured on JetSmarter in-flight menus, in member lounges at its private jet airports and throughout various custom experiences. The JetSmarter member journey will begin with a champagne greeting in their lounges and continue with fully curated, in-flight educational tastings that will take place in-flight.

As a Pernod Ricard partner, JetSmarter members will have direct access to custom gifting capabilities of Pernod Ricard brands through ReserveBar.com/JetSmarter. Pernod Ricard will design private tours that won’t be available to the public at their renowned wineries and distilleries. These exclusive experiences will be tailored specifically for JetSmarter members to gain a deep knowledge of the brand’s library of high-end wine and spirits by exploring the origin and unique distillation process, firsthand.

JetSmarter’s mobile app, which is integral to the member experience, will provide notifications alerting clients of convivial Pernod Ricard activation moments, prestige product offerings and more.

Top and middle photos courtesy of JetSmarter. Bottom photo courtesy of Robert Carlo New York for Pernod Ricard.