The BORN Awards Launch in U.S. for Design-Led Lifestyles

2018 Winners in Six Categories Announced at Private Dinner at Beverly Hills Home

Founded in Europe in 2010 by Jean-Christophe Chopin (architect of E-Trade Europe), the BORN Awards, which celebrate creative achievements across multiple categories of the design-led lifestyle, landed on American shores. The BORNS are the first U.S.-based regional competition recognizing work that strives to enhance people’s lives through aesthetics and functionality. All of the winners, both emerging and established men and women, invented something beautiful and carried their visions to society.

Operating in six countries, the BORN Awards are the premier platform for honoring and empowering artists while providing exposure to some of the world’s most influential retailers, brands and industry professionals. The winners from each region, now including the U.S., are invited to present their creations during an exclusive exhibition at Milan Design Week each year, and to participate in The BORN Conversations, an exclusive series of fireside chats held with renowned thought-leaders about the intersection of creativity and business. Once all of the regional winners are selected, they will go on to compete against one another in the global final held in London each year.

The theme of the 2018 competition is “Peerless,” which aims to elevate singular creations that combine functionality and aesthetics in one of six categories: Architecture, Technology, Home, Leisure, Sport and Mobility. Additionally, The BORN Awards partnered with two industry leaders to bestow special prizes – Tastemade, a global, digital food, home and travel network, will award the best in “Food + Design,” while Machinima, a leading gaming platform, will select the best in “Immersive Storytelling + Narrative Design In Gaming.”