• Home
  • Contact Us
  • Our Team
Wednesday, November 29, 2023
Unique Homes
  • For Sale
  • Blog
    • News
    • Lifestyles
    • Features
  • Magazines
    • Unique Homes
    • Homes & Estates
    • Keller Williams Luxury
    • Luxury Collection of Florida
    • Luxury Portfolio International
    • Luxury Real Estate
    • Prestige
    • Unique Homes China
    • Distinctive Properties
    • Domain
  • The High End
    • The High End
  • Homes
  • Agents
  • Contact Us
    • Our Team
    • Advertise With Us
    • Subscribe
No Result
View All Result
Unique Homes
  • For Sale
  • Blog
    • News
    • Lifestyles
    • Features
  • Magazines
    • Unique Homes
    • Homes & Estates
    • Keller Williams Luxury
    • Luxury Collection of Florida
    • Luxury Portfolio International
    • Luxury Real Estate
    • Prestige
    • Unique Homes China
    • Distinctive Properties
    • Domain
  • The High End
    • The High End
  • Homes
  • Agents
  • Contact Us
    • Our Team
    • Advertise With Us
    • Subscribe
No Result
View All Result
Unique Homes
No Result
View All Result

The Sweet Smell of Success: The New Luxury Branding

by Kelly Potts
November 21, 2017
0
The Sweet Smell of Success: The New Luxury Branding
Share on FacebookShare on Twitter
By Zachary Chase

Olfactory branding company 12.29 creates a sensory sensation for luxury brands.

The event: Valentino’s 2016 Haute Couture Show, Paris
The clothing: Medieval, romantic, Shakespearean with a modern touch
The music: Selections from “Romeo & Juliet”
The scent: Notes of rose, geranium, leather and balsamic — all part of Valentino’s signature scent created by olfactory branding company 12.29 and diffused into Paris’ Hôtel Salomon de Rothschild

Those who were attending their first Valentino Haute Couture show may not have realized the all-encompassing sensory experience that awaited. But by the time the show climaxed in a swath of striking red, with a ruffled, floor-length, oversized cape designed for “La Traviata,” the complex, luxurious scent filling the air, the lengths that companies like Valentino will travel today for total brand penetration were evident.

“Valentino’s scent is multifaceted because the brand is multifaceted,” says Samantha Goldworm, the business director to twin sister Dawn Goldworm’s scent director for 12.29, the luxury olfactory branding company that scents all of the brand’s showrooms and flagship stores around the world, as well as their couture shows. “They have a long history, but a modernized brand. The scent adds to the feeling they’re trying to evoke.”

12.29, so named because it’s the birthdate of the sisters (as well as that of their younger brother and the anniversary of their parents), proves that when it comes to branding…

Click here for the full story as seen in the fall 2016 issue of Homes & Estates.

12-29-press-photo-by-dave-parsons

Tags: 12.29brandingbranding companyHomes and Estatesluxury
Kelly Potts

Kelly Potts

Related Posts

Unique Homes Fall 2023
Design

Unique Homes Fall 2023 Issue

October 6, 2023
Only Murders in the Building
Celebrities

Only Murders in the Building

September 20, 2023
The Butterfly House
Featured Property

Carmel Realty Company Sets Record Sale in Carmel Proper

September 20, 2023
Fergie Vineyard Unique Homes
Celebrities

Fergie’s Custom Built Vineyard Estate Sells for $3.7 Million

September 20, 2023
CHALK Digital Acquires Unique Homes
News

CHALK Digital Acquires Unique Homes

June 8, 2023
Just Listed: Helen Mirren and Taylor Hackford’s Legacy Home for $17 Million
Celebrities

Just Listed: Helen Mirren and Taylor Hackford’s Legacy Home for $17 Million

February 14, 2023
Next Post
Hundred-Year-Old Haven in Pennsylvania

Hundred-Year-Old Haven in Pennsylvania

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Latest Posts

1889 Artcase Steinway grand piano

A Musical Masterpiece

November 28, 2023
Unique Homes 2023 Anniversary Issue

Unique Homes 2023 Anniversary Issue

November 22, 2023
Floor of Dreams, The Rits Carlton, Portland

Designer Showcase at The Ritz-Carlton Residence, Portland

November 15, 2023
File Under Pop

File Under Pop

November 13, 2023
Home is Your Memory Maker

‘Home is Your Memory Maker’

November 8, 2023

Category

  • Agents (63)
  • Architecture (3)
  • Art (30)
  • Celebrities (4)
  • Decor (82)
  • Design (133)
  • Destinations (72)
  • Fashion (12)
  • Featured Property (72)
  • Features (250)
  • Food (9)
  • Furniture (4)
  • Gift (14)
  • Inspiration (11)
  • Lifestyles (421)
  • Magazines (2)
  • Miscellaneous (251)
  • News (631)
  • Sustainability (3)
  • Travel (6)
  • Ultimate Properties (9)
  • Waterfront Properties (18)
  • Wellness (11)
  • Home
  • Contact Us
  • Our Team
Call us: 1-833-928-9020

© 2022 Copyright by UniqueHomes.com™. All rights reserved. - Privacy Policy

No Result
View All Result
  • For Sale
  • Blog
    • News
    • Lifestyles
    • Features
  • Magazines
    • Unique Homes
    • Homes & Estates
    • Keller Williams Luxury
    • Luxury Collection of Florida
    • Luxury Portfolio International
    • Luxury Real Estate
    • Prestige
    • Unique Homes China
    • Distinctive Properties
    • Domain
  • The High End
    • The High End
  • Homes
  • Agents
  • Contact Us
    • Our Team
    • Advertise With Us
    • Subscribe

© 2022 Copyright by UniqueHomes.com™. All rights reserved. - Privacy Policy