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Top Luxury Broker and Musical Non-Profit Form Unprecedented Partnership

by Alyssa Gautieri
December 5, 2017
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Top Luxury Broker and Musical Non-Profit Form Unprecedented Partnership
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Luxury real estate agency’s architecturally-stunning Los Feliz redesign hosts a series of performances by the world’s top musical prodigies and winemakers. 

Mercer Vine, a leader in Los Angeles luxury real estate, is partnering with K17 Music, a nonprofit that supports musical excellence with intimate classical performances by prodigious artists set in Los Angeles’ architecturally stunning estates.

Founded in 2015 by entrepreneur and philanthropist Nathan Frankel and internationally-renowned concert cellist Evgeny Tonkha, K17 began in Frankel’s former home, the Oak Pass main house and guest house in the Beverly Hills canyon, which was designed by architect Noah Walker, principal of Los Angeles-based Walker Workshop Design Build. The guest house was custom built to showcase music in an 80-seat concert hall. Upon selling the house last year, Frankel began exploring new and varied estates to host a new series of K17 fundraising performances. Mercer Vine was a natural partner.

“We are humbled to be a part of this exclusive concert series with K17,” said Justin Mandile, senior partner of Mercer Vine. “Nathan’s work with talented musicians is awe-inspiring. To combine our love for architecture and art with Nathan’s inspiration to elevate incredible talent and culture creates a feeling that can’t be described.”

This first intimate concert took place at 2515 Glendower Ave in Los Angeles on Oct. 22. Originally built in 1936, this newly redesigned home is beautifully nestled in the lush and historic Los Feliz hills. At more than 5,000 square feet, the 5-bedroom, 5.5-half bathroom home features high-end finishes throughout. Accordion-style doors open to the lush yard and large pool deck, with an infinity pool and spa that illuminate as a mirror image of the sky. To top it off, the $5,495,000 property boasts incredibly iconic views of the Downtown LA skyline and rolling hills.

“This partnership goes beyond having a concert in a home. It’s a way to explore the intersections of architecture, music, wine and thought to expand the mind and feed the soul,” Frankel said. “I decided to partner with Justin and Mercer Vine because our visions and goals align synergistically, encompassing custom-built architecture with blue-chip art pieces, and musical prodigies with an incredible talent. Through this partnership, K17 can grow into a musical masterpiece surrounded by prized Los Angeles architecture represented by Mercer Vine, a perfect match for both Los Angeles-based companies.”

Guests who attended the 2515 Glendower concert immersed themselves in an architecturally rich space, with blue-chip art pieces, light bites and wine, and classical music by duo Georg Winkler and Hubert Kellerer, Austrian artists who play the clarinet and accordion respectively.

As a leader in the luxury real estate industry, Mercer Vine has distinguished itself in its approach to creative marketing through imaginative branding and a closeness to the arts. Working alongside Frankel, the Mercer Vine creative team has an exclusive partnership and will host future concerts in architecturally stunning homes.

A video of the performance from Oct. 22 can be scene here. The next concert in the series, which was a completely sold out show, took place on Dec. 2.

The space is reserved for up to 80 guests, and can be purchased through single tickets or an annual membership. For more information or to buy tickets, visit k17music.com.

Photos courtesy of Alfred Yson

Tags: concertK17 Musicluxury real estatemarketingMusicnonprofitPerformanceReal Estate
Alyssa Gautieri

Alyssa Gautieri

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